Meridian Hotels
A luxury hospitality brand deserved more than a booking engine.
Complete digital redesign for a mid-sized European hotel group.
Problem
Meridian's existing site generated bookings through friction, not experience. Outdated structure, no brand authority, and a conversion rate far below industry standard.
Approach
Full digital identity audit, new visual language from ground up, Next.js rebuild focused on speed and booking flow optimization. Every page redefined with intentional hierarchy.
Outcome
A hospitality platform that feels premium from first load. Designed to increase direct bookings and reduce OTA dependency.